Auné, the fashion brand obsessed with stars from Kylie Jenner to Beyoncé

There are such brands that become phenomena in less time than it takes to complete a season of Euphoria. This was the case mew with her super star corset and now it’s her turnTo one to shine in the VIP spotlight. All it took was Beyonce and Kylie Jenner add a printed dress from the latest collection to their dressing room to create buzz. Still in doubt about the label buzz? Head over to her Instagram page to discover the multitude of singers, artists or columnists who have fallen in love with this ultra-contemporary aesthetic. With her printed knitwear, Aune offers a tailored alternative to slow fashion that not only grabs attention, but keeps it. The brand’s signature piece? or cut-out print dress paired with matching gloves. These creations imagined by founder Xenab Lone Jamil are mainly influenced by references named as Mugler, Jean-Paul Gaultier and Vivienne Westwood. A trendier style than ever lately… and the most fashionable stars are not wrong.

Fashion phenomenon Aune

The London-based designer started thinking about her label more than 10 years ago. But at that time”it just seemed impossibleIn the era when Instagram has become the usual tool of designers, Xhamili started playing with this network to become known. At the beginning of 2020, she is an actress. Alexa Half (Euphoria) who connected with the designer on Instagram to ask her for an outfit for a preview. This is how Euphoria’s designers saw it Aune brand. In two years, all the star actresses of the series have worn cute creations. An Instagram post calling out another, more VIP circle, took an interest in the English label. A noise that Xhamili analyzes in an interview Byrdie :”We are so addicted to Instagram. It’s a double-edged sword. In a way, it’s great because it’s a great platform to get exposure to so many people. But in the fashion world, you’re not serious because you don’t show up at Fashion Week..”

But why this brand and not another? Simply because Aune is the perfect image of one comprehensive and sustainable brand. Indeed, if it was originally a second-hand concept store, the brand created in 2019 offers clothes printed and tailored to the customer’s size. So, you will have to wait 5-6 weeks to receive your piece, but it will be… made for you! Treat yourself to the look of Queen B, but cut to her costume, we dreamed it, Aune made it.

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