Members of K-pop group Enhypen at the Prada Fall/Winter 2023 show in Milan. Getty
On the streets of Milan last week and those of Paris these days, the boys of the groups BTS, Enhypen and Seventeen, who have come from Asia to attend the men’s fashion shows, are creating hysteria. Decryption.
The crowd outside the Cour Carrée du Louvre where the Louis Vuitton men’s parade was held on Thursday January 19 was not demonstrating against pension reform but awaiting the arrival of K-pop singer J-Hope. His landing at Roissy-Charles-de-Gaulle airport for Paris Fashion Week was announced a few days ago, in the press and on BTS fan networks. An hour after the show, Vuitton posted a video of the 28-year-old South Korean on his LV Instagram account, excited to attend his first show for the luggage maker. “Hello Paris!he exclaims in French. I’m about to attend my first Louis Vuitton show, it makes me nervous!Likes go over 700,000, making it one of the best audiences on the account.
The presence of K-pop stars in the front row of fashion shows dates back a few seasons, but the phenomenon continues to grow. And especially when it mainly concerned women’s collections…
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