Delicious fashion week for K-Pop fans who saw their “idols” visit France in large numbers. Dior, Chanel, Saint Laurent, the high fashion houses are grabbing them. Since the expansion of K-Pop and the unprecedented success of artists internationally, luxury houses have dreamed of connecting their image with their own. And for good reason, their every appearance gets the crowds going, eclipsing French and international personalities. In these two weeks of the Parisian fashion marathon, the phenomenon was even more pronounced than usual.
Starting with the arrival of three members of the group BTS. Jimin, was named the main face of the luxury house Dior on Monday, was taking the first steps as a muse. by his side, he was able to count on J-Hope’s support. The rapper chained the parades, sometimes in the front rows at Louis Vuitton, Dior or even Hermès. Suga, the group’s rapper and producer, arrived this weekend at Haute Couture Fashion Week at the Valentino runway show, honoring his title as the brand’s new ambassador. Each of their appearances was cheered by a massive crowd, delighted to be able to support the singers for their first Fashion Week.
They have also eclipsed the guests of the parades in which they were invited: the band members Seventeen. Jeonghan, surprise guest at the start of Fashion Week, went to the Saint Laurent parade to the cheers of the crowd. Two days later, his assistant Hoshi electrified the AMI show. The two greeted the crowd for a long time, signed autographs and albums, both surprised and delighted by the reception of their French fans.
The muses of luxury brands
Jisoo, a member of black pink and familiar with Fashion Week, kicked off haute couture week attending, in an immaculate white dress, the spring-summer 2023 Dior show. Jackson Wang, after two meetings at Zenith in Paris, made a stop at the Louis Vuitton show. The pioneer of K-Pop, the group Big Bang was well represented since then G-Dragon and Taeyang made the trip to Paris for Chanel and Givenchy respectively.