The end of the Chinese Eldorado for Western fashion stars
Adidas’ sales in China fell 27% in the quarter to the end of September. (here: a sports brand store in Shanghai). ZHOU JUNXIANG/Imaginechina via AFP Adidas, Nike, H&M and Zara are competing with much more nimble Chinese brands. Dressed in the colors of China, from head to toe. After topping sales for years in the …
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